01
We educate
Margaret leads female athlete education sessions for schools, clubs and communities, creating space to talk about puberty, periods, pelvic health, body confidence and staying active as bodies change.
The Reason we exist
A Better Experience in Sport Starts with being Heard
Féirla is an Irish female-first sportswear brand with a bigger mission: to help more girls and women feel comfortable, confident and supported in sport, and to help them stay in it.
We create clothing around the female body and the realities of playing sport. But what we do goes further. Through education, open conversations and listening to female athletes, we help girls understand their bodies, speak up about what they need and feel that they belong on the pitch.
Whats in a name?
Female. Irish. For the girls coming next
F is for female: where every decision begins. EIR comes from Éiru, the feminine figure behind Ireland’s name, grounding Féirla in its Irish identity. LA comes from Neala, founder Margaret’s daughter, whose name means ‘female Irish champion’.
Our name holds the past, the present and the future we want for girls in sport.
WHY WE’RE DIFFERENT
The conversation matters as much as the clothing.
Kit can remove one barrier. Real change also means giving girls knowledge, language and a voice in sport.
02
We start conversations
We want girls to feel able to ask questions and tell coaches, parents and teammates what they need. Talking openly helps replace silence with understanding and support.
03
We listen and act
Through fit sessions and athlete feedback, we hear directly from players. Their experiences shape what we create and how we advocate for a better sporting environment.
Meet the founder
“I started Féirla because our female players deserved better, but nobody was listening."
Where women's health meets performance wear.
I’m Margaret, and Feirla was born out of frustration and hope. Frustration at watching girls struggle in sportswear that was never made for them—and hope for a future where they can play without limits. Working for years with female athletes as a physio and coach , I’ve seen the way a badly designed kit makes girls feel invisible, uncomfortable, and less confident on the pitch. That’s not good enough. With Feirla, I set out to change that—starting with female Gaelic shorts and female performance wear that support the body, protect confidence, and elevates performance.
Because when your gear fits your body, you don’t just play better—you feel unstoppable.